The Director of Marketing, Communications and Visitor Experience is responsible for leading and implementing institution-wide marketing and audience engagement strategies to ensure the museum’s growth in visitor attendance and a positive experience among the Museum’s diverse visitors. The Director oversees the continuum of marketing, communication and digital engagement strategies through the on-site customer experience, including retail operations. The position balances the Museum’s multiple commitments to: (i) provide broad access as a civic institution with (ii) building brand awareness and visibility; and (iii) accelerate growth through attendance-based, earned revenue. As a member of the Senior Leadership Council, the Director of Marketing, Communications, and Visitor Experience will work collaboratively in a co-leadership model with shared responsibility to ensure achievement of the Museum’s strategic goals including advancing social impact and financial sustainability.
The Director of Marketing, Communications, and Visitor Experience is a member of the six-person Senior Leadership Council and reports to the Executive Director. The position oversees three (3) Associate Directors of: Communications, Marketing/Digital Strategy, and Visitor Experience. The position also works in partnership with the Director of Philanthropy to provide coaching, support, and broad oversight to these functions, and works in collaboration with team members in the Content and Experience and Organizational Effectiveness/Shared Resource business units.
The key priorities for the Director of Marketing, Communications and Visitor Experience will be to:
First consideration will be given to applications received by July 9, 2021. To apply for this outstanding opportunity, please electronically submit your resume, letter of interest to The Byers Group at: email@example.com. The letter of interest should outline why you are interested in joining OMCA and your relevant accomplishments. Please provide two examples of why you would be a strong candidate and the key attributes you would bring to this position. Confidential inquiries are encouraged and can be directed to: Ms. Brett Byers, 323-403-8279, firstname.lastname@example.org and/or Ms. Stella Marks, 909-615-5896, email@example.com. PLEASE DO NOT APPLY FOR THIS JOB ONLINE ON THIS SITE.
As a member of the Senior Leadership Council, the position is expected to:
Marketing & Visitor Experience
Management and Administration
The Ideal Candidate
The ideal candidate is a people and community centric, innovative marketing and communications leader with a demonstrated track record of understanding diverse audiences and cross-cultural marketing and digital engagement that results in the broadening and diversifying of an audience base. The leader will bring destination marketing experience and a holistic understanding of how all elements work together – communications, digital strategy, brand, visitor experience and services, enterprise activities to support OMCA’s distinctive mission, values and goals.
The successful Director will be deeply committed to and have a passion for the Museum’s mission, work and values of equity, inclusion and antiracism. The Director will be a team builder who possess a coaching and mentoring leadership style and fosters a culture of ongoing curiosity, growth, learning creativity, and community engagement. The commitment to working collaboratively within a co-leadership model in an anti-racist organization and the eagerness to work closely at every level of the organization is paramount to the success of the new Director as well as the following experiences and attributes:
The Oakland Museum of California is dedicated to diversity, inclusion, accessibility and equity. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sexual orientation, gender identity, national origin, ability/disability status, protected veteran status, or any other characteristic protected by law. We highly encourage our diverse community to apply for available employment, internship, fellowship and volunteer positions at the Museum, as we aim to ensure our staff reflects the diversity of our visitors and surrounding community. In compliance with the Americans with Disabilities Act, OMCA will provide reasonable accommodations to qualified individuals with disabilities.