Oakland Museum of CA

  • Public Relations Associate

    Req No.
    Marketing and Communications
    Project Full-Time
    Targeted Job Start Date
  • Overview

    The Public Relations Associate position provides administrative support to the marketing and communications department, with a primary focus on public relations coordination and support. This position’s primary responsibilities include coordinating press previews, managing inbound media requests, gathering press kits and writing press materials, and managing and updating press lists. The position will report to the Associate Director, Communications and assist this position as needed. This is a project-based role starting ASAP and set to go through June 2019, 30 hours/week. 



    The following reflects OMCA’s definition of essential functions for this position but does not restrict the tasks that may be assigned. OMCA may assign or reassign duties and responsibilities to this position at any time due to reasonable accommodation or other reasons.



    • Support the Museum’s mission, values, vision, and core commitment to the visitor experience, community engagement, and institutional relevancy for the future
    • Contribute to and support the OMCA strategic plan, annual priorities, and institutional initiatives such as diversity advancement
    • Contribute to a positive organizational culture based on mutual respect, a spirit of collegiality, cooperation, and openness to many perspectives
    • Participate in a culture of ongoing learning, collaboration, innovation, creativity, and community engagement





    • Oversees and maintains online press room
    • Drafts press releases and fact sheets for exhibitions, programs, and institutional needs
    • Manages logistics for press previews and exhibition openings, including targeted pitches, coordination and preparation of events
    • Manages logistics for onsite film crews and photo shoots
    • Responds to inbound media requests for image assets, interview requests, and collections research
    • Write and monitors calendar listings, including information for travel guides and partner portals
    • Gathers press kits and materials for major exhibitions, openings, and events
    • Maintains extensive press database, including researching new contacts and outlets
    • Performs other related duties as assigned
    • Provides overall project management support for the department
    • Compiles recap reports for major initiatives and campaigns, including exhibition openings, community events, and other programs
    • Organizes cross-departmental meeting schedule for major exhibitions and projects, coordinating with project managers and department admins



    A combination of experience and education that demonstrates possession of the necessary knowledge and abilities for this position is required as noted:

    • Ability to display and encourage visitor and internal customer service, take and share responsibility and treat others with respect
    • A.A. or B.A. degree in relevant field preferred, such as Communications or Public Relations
    • 2-3 years of related experience required
    • Agency or Museum experience is a plus
    • Knowledge of media relations tactics and strategy
    • English, fluent in both spoken and written form
    • Proficiency in computer systems, specifically MS Office (Word, Excel, PowerPoint and FileMaker), knowledge of Drupal preferred
    • Proficiency in Adobe CS (Photoshop, Illustrator, InDesign, Bridge)



    While performing the duties of this position, the employee is frequently exposed to the following:

    • Noise, such as groups of people working in enclosed areas



    The Oakland Museum of California is dedicated to diversity, inclusion, accessibility and equity. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sexual orientation, gender identity, national origin, ability/disability status, protected veteran status, or any other characteristic protected by law. We highly encourage our diverse community to apply for available employment, internship, fellowship and volunteer positions at the Museum, as we aim to ensure our staff reflects the diversity of our visitors and surrounding community.


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